How to Build Local Engagement in 2018
This 2018, it’s more important than ever for local businesses to establish their online visibility. The local SERPs is getting more competitive by the day, and it isn’t enough just to have a website up and running. Add this to the fact that Google constantly looks for ways to improve their search results and it isn’t difficult to see why any business owner who wants to stay ahead of the curve needs should start building an effective strategy for local engagement. Here are a few tips to get started:
1) Review your GMB Timeline
By now, you should be using Google My Business to control how you appear in the local search listings. Recently, however, Google has implemented a Q&A feature in which people can ask questions and business owners will be notified. This means you should take the time to review your Google My Business timeline so you can respond to customer queries and address their needs at the soonest possible time. This can make a huge impact on how your customers will perceive your business.
2) Boost your email newsletters
Email marketing is far from dead. In fact, experts agree at that by keeping your email newsletters engaging and consistent, you can have a better chance of retaining your existing customers. The last thing you want is to get people to subscribe only to unsubscribe later on because you don’t have anything interesting to offer. According to https://searchicalseo.com.au/melbourne/, sending out personalized emails continues to be an excellent way to grab the attention of customers and make them feel valued and cared for.
3) Reach out to people who talk about your business
There are now plenty of tools that allow you to find people using search terms that mention your business. You can even filter the results based on location. As you can imagine, this can do wonders for your online visibility. By figuring out where you can reach people who show interest in your products or services, it becomes easier to send them discount coupons or vouchers to get them to try your business.
4) Spread your reviews
Nearly all online users read reviews first before making a purchase. If you haven’t yet, be sure to ask for reviews from your customers. And if you already have plenty of them, spread them around so prospective customers will see them. Remember that people use different websites when leaving reviews, so Google shouldn’t be the only place to focus on.